What could this customer distaste be blamed upon? Some media professionals are placing the depreciation on bad personification. The marketing efforts seemed to target the stars and not the consumers who they expected to buy into the product. The ads seemed to boost the idea that Tidal would put even more money into the pockets of music artists. The advertising dollars seemed to miss the key ingredient of profit – clients/customers.
What did we learn from all this? Let’s just say marketing is invaluable to a product’s success or downfall. Jay-Z once stated, “I’m not a businessman. I’m a business man! Let me handle my business.” We think this business may need a new man in the marketing arena.